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Official selection at Haida Gwaii Film Festival

More great news:

It is confirmed, Softwaring Hard is in the official selection 2015 of Haida Gwaii Film Festival and it will screen at the Christian White Longhouse in Old Massett on March 22nd starting at 1 PM.

Art Color Digital Cinema International Film Festival (ACDC IFF) Official Rules

The Art Color Digital Cinema International Film Festival opens in 2015. The ACDCIFF offers a setting for filmmakers to premiere new work and for audiences to see innovative new films from innovative filmmakers. The festival is IMDb qualifying – the awarded films will be granted an IMDb title page.
The film includes a film race section called “Speed weekend”. Detailed rules, regulations and instructions on https://softwaringhardthemovie.com/ac-dc-international-film-festival/.
The “Golden Piglet” award might include a cash award as well.


COMPLETION DATE: Films of any completion date are eligible for submission. Art Color Digital Cinema does not have any premiere requirements. However, the festival does take previous screenings and broadcasts into consideration when making its official selections, particularly when films have already screened in Québec and/or Montréal.

LANGUAGE: Screeners and exhibition prints must either be in English or have English subtitles (both hard subtitles or soft subtitles accepted).

ROUGH CUTS: Rough cuts are accepted for entry. If you submit a rough cut, we cannot guarantee that the programmers will be able to review an updated cut at a later date. If you are submitting a rough cut, make sure it is indicated as such on your submission copy. Include intended final running time and work remaining to be completed with your entry. Art Color Digital Cinema does not exhibit works-in-progress at the festival. Films must be completed by March 1st, 2015 in order to be screened.

EXHIBITION FORMATS: You must have one of the following formats available by March 1st, 2015, if accepted, for screening at the festival:
Blu-Ray, DCP (Digital Cinema Package), or digital files: *.mov or *.mp4.

FESTIVAL NOTIFICATION: Notification will be sent by email or phone to the contact listed on the entry form by February 28, 2015. You are responsible for updating Art Color Digital Cinema directly regarding any change to your contact information and ensuring that emails from artcolordigitalcinema@gmail.com are not blocked by spam filters.

SUBMISSION FORMAT: Art Color Digital Cinema requires all submissions to be made online, by sending the materials to artcolordigitalcinema@gmail.com.
Online screeners must include a Vimeo link to the film and the password. They can also be sent via WeTRansfer.com and through Click for Festivals, Film Free Way and Festhome platforms.


Submission fees are non-refundable.

Best screenplay
Best short screenplay
Best cinematography
Best sound design
Best actor/actress
Best “Surprise us” film
Best super short film
Best short film
Best longer short film
Golden Piglet Award
Art Color Digital Cinema reserves the right to change/remove/add awards and prizes any time with no prior notification.


By submitting this film/screenplay, I understand that I am agreeing to the following: I own or control the copyright in and to, and am duly authorized to submit this film to the Art Color Digital Cinema International Film Festival (AC DC) and to the best of my knowledge, all statements on this document are true; This film/screenplay contains no material which could result in tort claims, royalty claims, claims for breach of contract, or claims of any sort whatsoever; If this film is selected for screening at AC DC, I grant AC DC the right to screen this film in Montréal, Québec, Canada, April 11-12, 2015; I understand and agree that this film entry, if selected for the Festival, may be used for promotional purposes for the Festival, AC DC and/or its partners and I grant AC DC and its partners the rights to use up to two minutes of footage, photographic stills and/or titles and information from the film for promotional purposes; I fully indemnify and hold AC DC and its partners harmless from: a) damage to or loss of the film print or videotapes en route to or from AC DC or during the course of festival possession of the entry; and b) from an claims which may arise in connection with this film. If a claim arises in connection with this film, I will bear all the costs of defense incurred by AC DC and pay any award of damages which may ensue. I also agree to reimburse AC DC for any attorney fees incurred in connection with the defense of such a claim. I understand that AC DC reserves the right to place my film in the appropriate competition category. By submitting my film, I am indicating that I understand, comply with and agree to the Terms of Entry and the eligibility requirements.

Anybody can rate the film on IMDb

Rate ‘Softwaring Hard’ on IMDb

Hi everyone,

This is just a heads up for the people who watched or contributed to the movie: you don’t need an IMDb account to rate films on IMDb, because you can choose to login with Facebook or Google. So you only need a Facebook or a Gmail account.

And more ratings won’t hurt (except if they are less than 5 :D).

Don’t hesitate, rate it. We’d appreciate that. 🙂

Comunicat de presă (Romanian press release)

“SOFTWARING HARD” Comunicat de presă

Pentru publicare imediată: 15 aprilie 2014                                                      Contact: Alex Pop (514) 944-1692                                                                                                porcovete.pictures@gmail.com




(Regizorul filmului “Softwaring Hard” dar și QA tester activ)

 Primul documentar care îi pune față în față pe creatorii și utilizatorii de software; nu fizic, dar prin faptul că răspund la întrebări similare. Arată diferențele între ceea ce oamenii cred că software-ul este și ceea ce el e de fapt;

Interviuri în 13 țări pe 6 continente

CE:               Softwaring Hard – premieră mondială și sesiune Q&A

UNDE:             DOLLAR CINEMA Montreal, 6900 DECARIE SQUARE

CÂND:               6 iunie 2014, 6:00 PM

SPEAKER:                 Alex Pop (sesiune Q&A la final)

DETALII:  Prețul unui bilet e 5$, 7$ la intrare în seara premierei– Cumpără bilet

Pentru informații suplimentare, sunați la (514) 944-1692 sau email porcovete.pictures@gmail.com ori vizitați site-ul official și “Softwaring Hard” pe IMDb


Documentarul Softwaring Hard, realizat de Alex Pop, rulează la DOLLAR CINEMA în Montréal, 6900DECARIE SQUARE pe data de 6 iunie cu începere de la ora 18:00. Filmul va fi rulat în limba engleză. Este premiera mondială a filmului.

În zilele noastre, software-ul este peste tot, indiferent de țară, oraș, vârste sau obiceiuri ale locuitorilor. Oriunde te uiți, probabil e software. În mod surprinzător, nu prea există documentare despre software. “Softwaring Hard” arată ce înțeleg utilizatorii despre creatorii de software și viceversa și acesta e dealtfel scopul său declarat.

Prezentarea este organizată de PORCOVETE PICTURES și Alex Pop, ca parte a promovării filmului la scară internațională. PORCOVETE PICTURES organizează această prezentare pentru a marca data de naștere a filmului.

Pentru mai multe informații despre Softwaring Hard și pentru a viziona trailer-ul, vizitați site-ul oficial. Pentru material de presă (inclusiv note de producție și poze), visitați secțiunea rezervată presei. Pentru mai multe informații despre CUM PUTEȚI AJUTA PROIECTUL vizitați campania curentă.

Press Release

“SOFTWARING HARD” Press release

For Immediate Release: March 19th 2014                                                        Contact: Alex Pop

(514) 944-1692





(“Softwaring Hard” director and also an active QA Engineer)

The first feature film to put the software makers and its users

face to face to answer similar questions; it shows the difference

between what people think software is and what it really is;

Interviews in 13 countries on 6 continents

WHAT:               World premiere of Softwaring Hard and Q&A session

WHERE:             DOLLAR CINEMA Montreal


WHEN:               June 6th 2014, 6:00 PM

SPEAKERS:                 Alex Pop (Q&A session at the end)

DETAILS:           Entry is $5 and open to the public, $7 at the door; for more information, call or e-mail Alex Pop at (514) 944-1692 or porcovete.pictures@gmail.com  or visit the film’s official site and “Softwaring Hard” on IMDb


Alex Pop’s documentary Softwaring Hard will screen at DOLLAR CINEMA Montreal, 6900DECARIE SQUARE on June 6th at 6:00 PM. The film will be screened in English. This event is the film’s world premiere.

Now, there’s software everywhere in the world, no matter of countries, cities, ages or habits of the people. Wherever you look, there’s probably software. Surprisingly, you won’t find documentaries on software. The specific genre is a humorous take on software making and what each part understands about the other and its declared purpose is to help the software makers understand what the regular users think about the process and about them and help the regular users get a closer to the truth image of the software development process.

This screening is organized by PORCOVETE PICTURES and Alex Pop, which are working to achieve WORLD EXPOSUREfor the film. PORCOVETE PICTURES is screening the film to mark the film’s official birthdate.

For more information about Softwaring Hard and to view the trailer, visit the film’s official site. For downloadable press materials (including production notes and high-res photos), visit the press section. For more information about WAYS TO SPONSOR AND/OR HELP visit the current campaign.

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